Mr. Peanutbutter

Lore & Background

Mr. Peanutbutter grew up in the Labrador Peninsula, which is depicted as being populated entirely by Labrador Retrievers. "Mr." is his actual first name. He is a graduate of Northwestern University. He was formerly married to a woman named Katrina who was emotionally abusive. His second wife was famous actress Jessica Biel, who is portrayed as being obsessed with her celebrity status and people recognizing her. After his divorce with Diane, he started dating a pug named Pickles who is much younger than him but shares a lot of the same characteristics. At the end of the season 5 finale, he proposes to her, though only out of guilt after cheating on her with Diane. He does eventually tell Pickles of his infidelity which leads to the joint decision that for them to be even she must sleep with other men and him be fine with the situation.

In Their Own Story

In the episode "Let's Find Out", Mr. Peanutbutter starts hosting his own televised game show named Hollywoo Stars and Celebrities: What Do They Know? Do They Know Things?? Let's Find Out! after his film company enters bankruptcy due to his and Todd's extensive expenditures on useless products. He later becomes the face of depression on a tour around the US talking about the mental illness with pop star Joey Pogo. During this time, he encourages Pickles to sleep with Joey Pogo due to their similarities, however this eventually backfires when Pickles leaves Mr. Peanutbutter for Pogo. He ends the series as a star of a widely successful TV show Birthday Dad, and pays to restore the "D" in the Hollywood Sign (however he accidentally orders a "B", renaming it "Hollywoob" as referenced by Princess Carolyn). Mr. Peanutbutter also reveals to BoJack that he is happily single and in therapy working through his addiction to relationships and co-dependency.

Reader's Guide

Mr. Peanutbutter has an especially good relationship with Todd, and his positive attitude and financial resources combined with Todd's outlandish schemes and plans often result in the two starting questionable business ventures, such as a Halloween store that is exclusively open in January. He often shouts to an offscreen, but implicatively outlandish, presence only known as "Erica". He cares a great deal about BoJack's opinion and admires him for his work on Horsin' Around.

Did You Know?

• "Mr." is his actual first name.
• He grew up in the Labrador Peninsula, which is depicted as being populated entirely by Labrador Retrievers.
• He is a graduate of Northwestern University.
• He was formerly married to a woman named Katrina who was emotionally abusive.
• His second wife was famous actress Jessica Biel.